NovoNail
Nail fungus ends here.
CLIENT:
NovoNail
DATE:
2012
Challenge
Dr. Chris Stewart pioneered a nail fungus treatment that lead the industry in innovation. We needed to tell the story.
Solution
We gave the it a name and a unique value proposition and then generated an aggressive ad campaign to ramp up appointments. One of our best marketing tools was the progressive scale of nail fungus. If a patient was affected in the slightest, we showed them where it was headed and it wasn’t pretty.