Discovery Kids
A fun experience experiment.
CLIENT:
Discovery
DATE:
2008
Challenge
Concept, design and develop an interactive website linked to promotional QR codes on the packages of an extensive line of outdoor Discovery toys.
Solution
Sticking close to the Discovery Kids brand guidelines, we created a site where kids and parents could experience content tied to each product before they even made the purchase. We included videos from Discovery programing, comprehensive product features and functionality and activity sheets to enhance the fun.